AI Knows What You'll Pick Next! š®
How recommendation AI predicts your next favourite song, show, or product
AI Knows What You'll Pick Next! š®
You're Totally Predictable (And That's Useful!)
This sounds a bit creepy, but it's true: your tastes and behaviour follow patterns. And AI is EXTREMELY good at spotting those patterns to predict what you'll like.
šµ How Spotify Discover Weekly Really Works
Every Monday, 400 million Spotify users get a unique 30-song playlist they've never heard ā but will probably love.
Here's the actual process:
Step 1: Analyse YOUR listening history
ā What genres, artists, moods, energy levels do you love?
Step 2: Find your "music twin"
ā Which of 400M users has MOST similar taste to you?
Step 3: Borrow from your twin
ā What do THEY love that you haven't heard yet?
Step 4: Check the song itself
ā Does it match your preferred tempo, key, mood?
Step 5: Build your Discover Weekly! šµ
šŗ Netflix: 80% of What You Watch is AI-Recommended
Think about the last show you watched on Netflix. Did you search for it, or did Netflix suggest it?
Studies show 80% of Netflix watching comes from AI recommendations!
Netflix has 8,000+ categories, including ridiculous ones AI invented:
- "Critically-Acclaimed Emotional Underdog Movies"
- "Mind-Bending Sci-Fi from the 1980s"
- "Feel-Good Movies Starring Strong Female Characters"
AI creates categories that match YOUR taste perfectly ā not categories that exist in the real world!
š Two Types of Recommendation AI
Collaborative Filtering (the "People Like You" approach)
You like: Minecraft, Roblox, coding tutorials
Other users with same taste also like: board game videos, 3D printing
ā AI suggests board game content to you!
(Even though you never searched for it)
Content-Based Filtering (the "Similar Stuff" approach)
You loved: Avatar: The Way of Water
Features: Action, sci-fi, stunning visuals, long runtime
ā AI finds more films with those same features!
Most big platforms combine BOTH types!
š” Did You Know?
TikTok's "For You Page" algorithm analyses 10+ signals per second while you watch: how long you watched, did you replay, did you share, what time of day, what other videos you watched before... It's incredibly accurate and incredibly addictive! š±
Quick check
What percentage of Netflix viewing comes from AI recommendations?